Web Development
If you've already searched this on Google, you probably found a range like "between 1,000 and 20,000 lei," which doesn't help you budget at all. Here are the real numbers, broken down by what you're actually paying for, so you know what to expect before asking for a quote.
The Short Answer
A functional clinic or medical office website, with online booking and proper GDPR compliance, usually starts at 3,500-4,500 RON for a single-specialty practice, and goes up to 8,000-12,000 RON for a clinic with multiple doctors, per-specialty pages, and an advanced booking widget. The difference doesn't come from "how many pages it has" - it comes from three things: online booking, GDPR compliance, and the number of specialties/doctors you need to structure separately for SEO.
Why You Can't Compare This Directly to a Regular Business Website
We broke down the pricing structure for a simple presentation website in this article, where we're talking about a much lower base range. A medical website costs more because it isn't just an online business card - it has functionality a regular website doesn't have at all.
What Actually Drives the Price
- The online booking widget. A simple contact form costs little. A system that shows each doctor's real availability, blocks off slots, and sends automatic reminders by SMS or WhatsApp costs considerably more, because it involves calendar integration and role-based setup (reception, doctor, admin). This is where most of the price difference from a regular website comes from.
- Real GDPR compliance, not a surface-level one. Medical data is a special category of personal data. That means a booking form with explicit consent, hosting on EU servers, and a privacy policy written specifically for your case, not generic text copied from another site. Doing GDPR setup properly adds cost, but saves you from a far more expensive legal problem later.
- The number of specialties or doctors. If you have a single practice with one specialty, you need a simple structure. If you have a clinic with 5-6 doctors across different specialties, each specialty needs its own SEO-optimized page (otherwise you won't show up for "cardiologist Târgoviște," only for the clinic's name), which means more content and more structure to build.
- Local SEO and AI-ready structure. Today a patient searches for the specialty, not the clinic's name, and increasingly gets an answer directly from ChatGPT or Gemini, not just classic Google. Properly structuring medical data (schema markup) so you show up there too is an added cost, but one that pays for itself quickly through new patients. We explained the mechanism here, in the article about AI visibility.
Three Rough Scenarios
- Individual practice, one specialty: presentation website with a simple booking form, one services page, basic local SEO. Range: 3,500-4,500 RON.
- Practice with 2-3 doctors, related specialties: separate per-doctor pages, booking widget with real slots, automatic reminders. Range: 5,500-8,000 RON.
- Clinic with multiple specialties: per-specialty pages, complex booking system with doctor/resource allocation, fully documented GDPR, advanced local SEO. Range: 8,000-12,000 RON, sometimes more if it integrates with an existing clinic management system.
The prices above are indicative for the Dâmbovița market and nearby areas. The final cost depends on what you already have (content, photos, an existing booking system) and how much needs to be built from scratch.
What Shouldn't Be Missing, Regardless of Budget
No matter how small the budget, three things shouldn't be cut: functional online booking (not just a phone number), explicit GDPR consent on the form, and at least one page per specialty if you have several. Without these three, you're paying for a website that looks good but doesn't bring in any more patients than you had before.
What to Do From Here
The simplest way to find out exactly what your clinic's website would cost is to ask for a concrete quote based on your actual situation, not a generic range from the internet.
Want a free evaluation and an exact quote for your clinic or practice? Reach out here and get a reply within 24 hours.
